The Great Diary

17 Days of Exposure!

Some reflections of his 17-days journey by Dionysus, our Mar-Tech Intern!

Getting on the Katalyst juggernaut as a marketing intern has been nothing short of eventful and purposeful. With the aim of only wanting to learn more about the technicality of blockchain systems, I have been enriched with much more than that.

History lessons on the ideology of the Northern Chinese have taught me that ownership may not be the key to success. I have also learnt the reasons why technological founders may not end up being the rich ones, and I have picked up coding lessons on front-end development and git management.

The exposure to market validation as a consumer and a business representative at Tech in Asia 2018 was a fruitful experience. I spent the first day at the event as a consumer validating the ideas of other start-ups while trying to complement Katalyst’s offerings to them. It was enlightening to see how others pitched their ideas creatively while trying to relate to the problem and solution proposed.

Katalyst had a booth on the second day and it was way more interesting and exciting than I thought it to be. I half expected most of my audience to be like me – a fellow start-up trying to understand our solution or simply looking for a partnership. However, I soon realised that I was a mere victim of the false consensus effect. This effect states that we assume others think the way we do. For instance, if I like salmon sashimi and avocado, most Singaporeans do too.

I digress. The first person that approached our booth early in the morning wore a purple tag that indicates that he was an investor. With that in-sight, I was jolted alive and felt a great rush of adrenaline! Why? Because pitching to an investor was the last thing on my mind and I felt unprepared. But then again, it should never be a missed opportunity ever!

Alas, he wasn’t exactly interested and so he left. I had a sense of loss that morning because I felt like a failure. My mind was full of thoughts, qualms and worries. Like why didn’t he like the solution? Was my pitch bad? Was it because it was my first pitch first thing in the morning and I might not have been ready? I calmed down and told myself: “Heck, not every investor is going to be able to relate to the market problem and solution that we’ve got to offer. Just move on and I’m sure someone somewhere out there does.” I felt at ease after awhile and the motivation came back again.

Investors aside, there were many B2B entities such as PR agencies, HR firms, legal and tech companies that approached us. Having a booth made the experience more meaningful because we were able to introduce and validate the value proposition of our Katalyst’s solution. It gave me an insight of the market sentiments and that is actually the key to knowing if the solution is feasible or not.

The next major event that I am planning for is RISE Hong Kong 2018. I believe that this exciting event will be even more fulfilling than what had been experienced at Tech in Asia 2018.

Anyway, I have just completed the first year of my undergraduate programme at the Singapore Management University (SMU). As a greenhorn in the technology field, I felt that the chances of me landing a job that was related to technology or blockchain for that matter would be extremely slim. I was afraid and dejected after multiple failed attempts, but a friend, however, encouraged me and said that learning takes place everywhere and that participating in school activities is just not enough.

Finally, I have no regrets spending all that effort in trying to get myself into the blockchain industry and am certainly excited for what is to come in the remaining weeks of my stint.

Signing off, this is Dionysus, the Mar-Tech Intern of Katalyst!

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